Generative Engine Optimization (GEO) is transforming how brands show up in AI-powered search. Explore insights, strategies, and best practices to help your content rank and resonate across conversational engines like ChatGPT, Gemini, and Copilot.

Explore insights and strategies for Generative Engine Optimization (GEO) to help your brand stay visible and discoverable in AI-powered search.

Generative Engine Optimization (GEO) Blog Collection | Meltwater

Media monitoring helps organizations stay informed about what’s being said across online news, print, broadcast, podcasts, and other media channels. Whether you're tracking brand mentions, measuring PR performance, monitoring competitors, or identifying emerging trends, our expert guides, best practices, and industry insights will help you build a smarter media monitoring strategy and make more informed communications decisions.

Discover expert media monitoring guides, best practices, and industry insights to track brand mentions, monitor competitors, and stay ahead of the news.

Media Monitoring: Guides, Best Practices & Industry Insights

Every day billions of conversations take place on social media: tweets, posts, comments, blogs, reviews, podcasts, and much more.

Learn how to use social listening to make sense of all of that data.

On our social listening category page, you find all our blogs covering topics around social listening and social media monitoring. Read more.

Social Listening Blogs | Category

Business Reputation Management: What does it take to add reputation management to your marketing strategy? More importantly, how do you keep your reputation sparkly and shiny? Here’s your all-access guide to online reputation management for the long term.

On our reputation management category page, you find all our blogs covering topics around business reputation management. Read more.

Reputation Management Blogs | Category

From your brand's logo to your website, your social media presence to your customer support—these elements combined are what constitutes a brand in the minds of customers. But, there are thousands of other businesses that have a logo, website, social media presence, and website. So, how can you position your business on the market and make it stand out from the competition?

The key to success is branding & brand management!

On our brand management category page, you find all our blogs covering topics around brand management. Build your strategy and reach your goals!

Brand Management Blogs | Category

Competitive intelligence and the act of collecting competitive data can be seen as growth drivers for a company. Our guide will help you understand the concept of competitive intelligence (CI) by answering questions such as: What is the definition of competitive intelligence? How is competitive intelligence useful to organizations? What is the goal of competitive intelligence? And more.

On our competitive intelligence category page, you find all our blogs covering topics around competitive intelligence. Learn how to stay ahead.

Competitive Intelligence Blogs | Category

Let’s dive into the customer journey framework and how to optimize the process by creating a customer journey map and using metrics that matter when analyzing the customer journey.

On our customer journey category page, you find all our blogs covering topics around mapping and understanding the customer journey.

Customer Journey Blogs | Category

How do customers interact with my newly launched product?

How do I increase the productivity of my employees?

How do I know if my marketing efforts are working?

We have just two words for you...Data analytics!

On our data analytics category page, you find all our blogs covering topics around AI and data analytics. Technical and still easy to understand.

AI & Data Analytics Blogs | Category

Public relations and media relations can add impact to any marketing strategy. It’s an opportunity for brands to grow their reach beyond traditional sales messages. PR helps to shape the image you want people to have of your brand.

So, what is PR and how do you use it? This guide shows you everything you need to know to build a strong public relations foundation.

On our public relations (PR) category page, you find all our blogs covering public relations and communications topics. Step up your PR game.

Public Relations (PR) Blogs | Category

We all know exactly what the roles of sales or accounting are in a company, right? We might even have a slight idea of what the IT guys are doing.

But there is another business discipline, that plays a crucial role in organizations, even more so during the pandemic – internal communications!

But what exactly do we mean by that, what purpose does it serve and what steps can you take to ensure you and your employees will communicate effectively?

On our internal communications category page, you find all our blogs about internal comms topics. Learn about the intranet, internal newsletters, and more.

Internal Communications Blogs | Category

As the internet has taken root in more areas of our lives — everything from entertainment to shopping to paying bills and more — traditional marketing is becoming less impactful. As any marketer knows, you need to focus on where your audience is if you want to reach them. Since the average person spends about seven hours a day online, it’s no surprise that content has maintained its hold on marketers.

Here's a closer look at what content marketing is and why it matters more than ever in our digital-first economy.

On our content marketing category page, you find blogs about content marketing topics. Learn about strategies, KPIs, tips, and more. Make your content king!

Content Marketing Blogs | Category

The rise of the influencer marketing space – today a $10 billion industry, growing 50% per year – is one of the clearest examples of how social media is transforming traditional marketing. These days having a business website, presence on social, PR coverage, and your own content isn’t enough to compete.

We'll dive into the intricacies of influencer marketing to help ensure that you're equipped with the insights needed to be successful in this space.

On our influencer marketing category page, you find blogs about influencer marketing topics. Build your strategy, find influencers, and measure results.

Influencer Marketing Blogs | Category

Have you just launched a new product or service that you want to get the word out about? Maybe you want to share with consumers why it is awesome and how it is so much better than the one your competitors offer.

Well, then, there is one thing you can't do without...Marketing!

On our marketing category page, you find blogs about marketing topics. Learn about all the different angles and types of marketing and improve your results.

Marketing Blogs | Category

Building a following and using social media platforms to reach a wider audience requires a well-planned social media marketing strategy. In this guide, we’ll be looking at why social media marketing is so essential and how you can make it work for your business.

On our social media marketing category page, you find blogs about social media marketing topics. Learn how to get the highest paid social ROI!

Social Media Marketing Blogs | Category

In the fast-evolving realm of digital marketing and public relations, utilizing the right tools is crucial for success. Our interdisciplinary category showcases all the pertinent tools for digital marketing & PR. These tools help in enhancing your online presence and effectively reaching target groups, whether through reputation management, influencer marketing, or social media management.

On our digital marketing and PR tools category page, you find all our blogs covering topics around mapping and understanding the customer journey.

Digital Marketing & PR Tools Blogs | Category

你有没有想过这样一个场景：一位海外潜在客户想了解你的品牌，他没有打开Google搜索、没有访问你的官网，而是直接打开了ChatGPT，输入了他问题，然后问AI“这个品牌怎么样”。

出海品牌正在面临一个看不见的风险：你的品牌在AI眼中是什么样的？

过去，品牌公关团队的核心工作之一是监测媒体报道和社交媒体舆情与趋势，了解“消费者在怎么说你”。但在 AI 时代，这个逻辑被彻底颠覆了。

如何挑选靠谱的国际AI可见性追踪工具？四个核心指标帮你做决定

一站式平台，赋能公关、传播与营销全链路决策。

原创博客

博客主题：生成式引擎优化、媒体情报、媒体关系、社媒聆听、消费者洞察、达人营销

Meltwater融文博客

Find out how you can leverage Facebook to boost your brand's online presence and gain a competitive edge. Explore the Meltwater category page today!

Facebook Blog | Meltwater

Find out how you can leverage Instagram to boost your brand's visual appeal and gain a competitive edge. Explore our category page today!

Instagram Blog | Meltwater

Find out how you can leverage LinkedIn to grow your professional network and gain a competitive edge. Explore the Meltwater category page today!

LinkedIn Blog | Meltwater

Find out how you can leverage TikTok to elevate your brand with creative content and gain a competitive edge. Explore the Meltwater category page today!

TikTok Blog | Meltwater

Find out how you can leverage X / Twitter to engage your audience effectively and gain a competitive edge. Explore the Meltwater category page today!

X / Twitter Blog | Meltwater

Find out how you can leverage YouTube to create engaging video content and gain a competitive edge. Explore the Meltwater category page today!

YouTube Blog | Meltwater

2019年4月25日至27日，第二届“一带一路”峰会顺利召开，引发全球媒体聚焦，“一带一路”成为2019年4月国际舆论界的热词。2100多年前，张骞两次出使西域开辟了一条横贯东西、连接欧亚的陆上“丝绸之路”。如今，“一带一路”战略的提出，是在当前全球经济缓慢复苏的大背景下，加强区域合作，从而推动世界经济发展。

作为全球媒体聚焦的热点，有哪些具体的国家和媒体在关注和报道第二届“一带一路”峰会呢？

哪些国家媒体在关注“一带一路”？

据Meltwater融文全球舆情监测平台显示，2019年4月25日至30日，“一带一路”相关海外报道超过2万篇，共有143个国家对峰会进行报道，外媒对此高度关注。

一带一路沿线国家中，印度、马来西亚、俄罗斯报道量大，均超过500篇。从全球范围来看，美国对中国“一带一路”峰会的关注度最高，相关报道达4327篇，遥遥领先于其他国家。其次为韩国，相关报道1826篇。

监测期间，全球共有21种语言对此次峰会进行了报道。其中韩语报道共计1794篇，为小语种中报道量最高的语言。西班牙语（1148篇），俄语（633篇），法语（239篇）以及泰语（170篇）紧随其后。

从全球舆论净情感值上看，“一带一路”倡议参与国家媒体受益于早期的收获项目，总体积极看待“一带一路”倡议对本国经济发展带来的意义。

与过去不同，沿线发达国家的舆论指数高于发展中国家，德国作为世界第4大经济体，媒体报道正面指数高达98.68。

对于美、日、韩三国来说，基于“一带一路”初期释放的利好及成效，日、韩媒体对此次峰会的成果给予了高度评价，但是美国媒体仍然质疑不断。

东南亚地区和中亚地区国家媒体认为“一带一路”为本国带来了实实在在的好处，加速了区域贸易

沿线发展中国家作为项目早期受益者，东南亚地区和中亚地区国家媒体总体积极看待“一带一路”倡议对本国经济发展带来的意义。

《巴基斯坦观察家报》注意到，习近平主席在本次“一带一路”峰会中提到，中国将继续实施共建“一带一路”科技创新行动计划。该报道认为，数字连接已经成为当今世界的必需品，对加强全球关系和开拓经济前景至关重要。习近平主席的讲话是对未来的展望，为“一带一路”相关区域指明了前进方向。

马来西亚《星报》指出“‘一带一路’倡议正在畅通无阻地取得进展，这项跨境经济计划给中国和沿线经济体带来了实实在在的好处，中国的投资不附带任何政治条件。”

《印度教徒报》网站认为，中国主导的“一带一路”倡议的全球影响力标志着一个由亚洲主导的新秩序到来，而印度不能把自己排除在这个新秩序之外。

高歌前进的同时，印尼《Line Today Indonesia》指出“习近平主席在‘一带一路’峰会上做出了很多承诺，但是中国该如何完成？”

非洲国家媒体关注中国“一带一路”在非洲的进一步投资

尼日利亚《领导者报》援引专家观点称，“一带一路”倡议是中国对全球治理和包容性发展做出的当代贡献。作为一项国际公共产品，“一带一路”倡议得到了全世界的认可，它是一个正在进行之中的国际合作进程。

但是投资不代表贷款，中国拒绝了肯尼亚总统3680亿SGR项目贷款请求，引起媒体讨论。其中《肯尼亚24小时》表示，中国拒绝了贷款请求，除非中国能够独立建造并且运营该条铁路。

欧洲国家媒体倡议“一带一路”给国内企业带来机会

英国《太阳报》报道称，英国国际贸易部迫切期待英资银行和英企参与“一带一路”建设。报道援引英国政府一名消息人士的话称：“作为发展迅速的世界重要经济体，中国能为英国提供丰富机遇，我们必须为本国企业做好利用这些机遇的准备。”

“中国承诺让‘一带一路’向更多国际和私人融资开放。以伦敦为首的西方商业中心正排队等着参与‘一带一路’项目。”英国《金融时报》网站称。

日韩媒体认为中国通过“一带一路”展示了自己的实力，提高了国际地位

日本《ライブドアニュース》提出中国“一带一路”建设5年间，成果喜人，为世界经济增长做出了不可撼动的贡献。

韩国经济学者赵东成表示，“一带一路”建设不仅推动了经贸和金融领域的合作，在促进完善全球社会秩序方面也发挥着重要作用。中国可通过共建‘一带一路’扩大自由贸易，以应对特朗普政府正在采取的贸易保护主义措施。

美媒关注中国“一带一路” 加大基建项目投资，同时刻意凸显项目借贷风险问题，投资失败问题制造美国对中国“一带一路”项目的质疑

美国《The Washington Post》贩卖较多质疑，例如该网站发布文章称“美国-欧洲同盟关系正在被中国分裂”以及“中国海外项目是如何失败的”。

路透社则表示中国的“一带一路”项目是存在借贷风险的。同时《CNBC》表示中国借助“一带一路”崛起目的是成为世界霸主。

想要了解更多全球媒体舆情监测？欢迎免费预约演示，全球媒体咨询一手掌握。

澳大利亚：拜社交媒体所赐，焦点小组死了

如何通过社交媒体进行有效海外推广

海外社交媒体网红营销研究报告

出海必读 | 你的品牌还在为“不靠谱”的海外红人付费吗？手把手教你如何鉴别海外影响者！

如何寻找与联络海外记者/编辑/媒体人 (含记者pitch打法）

完整分享稿 | 流量红利锐减下，中国智能硬件如何逆势突破出海传播瓶颈

聚焦“一带一路”峰会，海外媒体怎么看？

“中国出海记”是Meltwater编辑部最新栏目。随着中国企业走出去的浪潮日益兴起，Meltwater覆盖全球超过80种语言的实时媒体舆情监测系统持续助力客户的海外营销传播。每一期我们将盘点某一个行业的海外营销洞察，为你揭开全球化的大幕。

中国企业出海从来不是新鲜事，但随着中国国产手机在技术创新，供应链管理和营销策略上发力，最近两年华米OV（华为，小米，OPPO, vivo）在海外市场表现非常亮眼。2017年，华为在销量上赶超苹果，小米在印度市场异军突起，OPPO和vivo在东南亚多次跻身市场前三。据数据调研机构Counterpoint今年5月份公布的全球智能手机销量，红米5A，华为P20 Lite, 红米5 Plus和OPPO A83四款国产手机跻身前十（如下图）。

对于国产手机品牌来说，国内市场竞争异常激烈，人口红利殆尽导致国内手机增量市场日趋饱和，出海便是寻求增长的最佳选择。那么结合市场拓展策略，国产手机F4——华米OV到底传播表现如何呢？

根据Meltwater实时新闻监测平台的数据，比较四家国产手机今年的海外网络新闻声量（除中国市场以外的全部市场）发现，华为占了44.2%，小米紧随其后占38.67%，几乎占据9成的声量份额。

海外营销策略：复制中国市场成功经验


从媒体曝光率来看，华为整体声量最大，阶段性传播高峰也多（如下图）。  

根据Meltwater实时新闻监测平台的数据，四家国产手机今年的海外网络新闻声量，华为（橘色），小米（紫色），vivo（绿色），OPPO（蓝色）。

最高峰（网络新闻4400条）来自3月27日，发布新款手机P20和Mate RS，多个科技博主报道了P20逆天的三个徕卡镜头。华为采取的是将自身在国内市场营销的成功经验复制到海外，例如旗舰新品P20就会在法国巴黎举办一场同规格的发布会。其次是热气腾腾的超越苹果的报道（网络新闻3920条）：多家外媒引用IDC数据说明华为在第二季度智能手机出货量以5420万台的数量超过苹果公司，跃居全球第二，成为仅次于三星电子的全球第二大智能手机供应商。当然，出海之路也非一帆风顺。第三个声量高峰来自1月华为与美国最大电信运营商AT&T的合作计划流产，本来双方拟在2018年上半年在美国市场推出华为最新的旗舰机型，包括《华尔街日报》，CNN在内的多家美国主流媒体报道该新闻。  

CNN科技频道报道华为与AT&T合作流产

根据Meltwater实时新闻监测平台的数据，华为海外市场2018年的新闻热图


位居声量第二位的小米在2018年的新闻主要来自三款新品发布以及香港IPO新闻。以低端红米系列机型进攻印度和东南亚等新兴市场的小米依然贯彻高性价比和互联网营销策略，然后逐步将小米的生态链搬到国外。据腾讯2017年9月13日的报道，小米在印度的市场占有率17%，仅次于三星的24%。下图为小米在海外市场2018年的新闻热图，令人惊讶的是，从未正式进入美国市场的小米在声量报道上与印度还有俄罗斯持平，都是3000+。究其原因，在美国市场的报道大部分都是关于小米“酝酿”“计划”进入美国市场，或者进入美国市场“受阻”，其中也包含一些中美间的贸易摩擦和科技比拼的讨论。

根据Meltwater实时新闻监测平台的数据，小米海外市场2018年的新闻热图

根据Meltwater实时新闻监测平台的数据，小米海外市场2018年的社交媒体热图

虽然OPPO从全球声量上来讲明显弱于华为小米，但据Counterpoint统计，2017年，在东南亚市场，OPPO凭借17.2％的占有率夺得了整体市场排名第二的成绩，在整个亚洲，OPPO手机销售量独占鳌头，市场份额高达15%。以拍照手机作为卖点的OPPO显然得到了东南亚年轻消费群体的喜爱。OPPO今年与去年的传播声量并无巨大差异，但突出的是传播高峰来自6月在巴黎罗浮宫发布新机find X（如下图），呼应了OPPO CEO陈明年初透露的拓展欧洲市场的战略部署。

据Meltwater实时新闻监测平台的数据，OPPO今年与去年海外网络新闻阅读人数比较，2018年（浅蓝色），2017年（深蓝色）。

下图为OPPO在海外市场2018年的新闻热图，美国，印度，印度尼西亚和俄罗斯成为新闻主要来源区域。

根据Meltwater实时新闻监测平台的数据，OPPO海外市场2018年的新闻热图

根据Meltwater实时新闻监测平台的数据，OPPO海外市场2018年的社交媒体热图

看似vivo整体声量垫底，但是从下图可以看出，2018年的传播有明显提升，特别是今年重金赞助世界杯并推出旗舰手机NEX。与小米互联网营销不同的是，vivo和OPPO都是通过线下市场迅速崛起，于是在海外拓展策略上，vivo主要在东南亚和印度等增量市场建立线下销售体系和生产工厂。vivo主管销售和品牌营销的倪旭东在腾讯的专访中表示，vivo坚持做自己的线下代理商渠道。

根据Meltwater实时新闻监测平台的数据，vivo今年与去年海外网络新闻阅读人数比较，2018年（绿色），2017年（蓝色）。

下图为vivo在非中国市场2018年的新闻热图，可以明显看出在vivo主要售卖区域的网络新闻量并不多，例如东南亚和印度，这也反映出vivo的线下代理商策略。相反美国市场的声量遥遥领先。

根据Meltwater实时新闻监测平台的数据，vivo海外市场2018年的新闻热图

根据Meltwater实时新闻监测平台的数据，vivo海外市场2018年的社交媒体热图

内容营销

聚焦“一带一路”峰会，海外媒体怎么看？

中国出海记 | 国产手机F4的海外传播到底如何?

内容营销

聚焦“一带一路”峰会，海外媒体怎么看？

中国出海记 | 国产手机F4的海外传播到底如何?

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