KPI=Key Performance Indicator =关键绩效指标。

KPI是一种衡量员工表现以及公司整体进行绩效管理的工具，与公司的整体策略和目标密切联系。

落实到市场公关职能，在现代传讯部门，大家也倾向于量化他们的成果。以数据为中心，可以简化未来的报告流程。但同时，我们也了解数据采集有多复杂，才能使决策更加严谨。

以下的infographic，让你轻松梳理这个流程。

现代公关及市场营销的主要绩效指标（KPIs）：虚 VS 实

四个简单步骤，达成数据驱动的公关指标

影响力：为什么博主的影响范围如此广大

什么决定公关业未来发展的热门趋势——社交媒体公关

KPI是一种衡量员工表现以及公司整体进行绩效管理的工具，与公司的整体策略和目标密切联系

走好这几步，轻松量化市场公关KPI-Meltwater融文中国

走好这几步，轻松量化市场公关KPI

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走好这几步，轻松量化市场公关KPI

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